Here are the three things every seller should be doing in this seller’s market.

Today’s real estate market is full of unprecedented opportunities. High buyer demand and record-low housing inventory have created the ultimate seller’s market. Just because it’s a great time to sell doesn’t mean that you’re guaranteed success. There are still some key things to keep in mind to avoid costly mistakes and win big when selling. Here are the three most important factors to prioritize when selling:

1. Price your house right. When inventory is low, it’s easy to think buyers will pay whatever you want them to. Believe it or not, that’s not always true. Even in this kind of market, it’s important to set the right listing price from the start to maximize the number of buyers who see it. More buyer visibility can create an environment conducive to bidding wars, which is more likely to increase the final sale price. It’s best to meet with a trusted professional who can provide accurate data to set the correct listing price. A real estate marketing agent like myself can also implement strategies that help increase that buyer traffic.

2. Keep your emotions in check. Homeowners are living in their homes for long periods these days. As you can see at 2:05 in the video above, the average time a homeowner stays in their home has gone up from six to 10 years on average. The side effect of this is that these buyers are more emotionally attached to their homes the longer they live there. For some homeowners, that connection makes it harder to separate the home’s emotional value from its fair market value. When you work with a good professional, they can help get you the best deal and terms without emotions clouding judgment.

”A trusted professional is your best ally when setting the correct price.”

3. Stage your house properly. Most sellers are very proud of their customized homes. However, for buyers to envision themselves living in that space, it’s important to make it appealing to them. You don’t have to spend thousands of dollars to bring in new furniture and fixtures, but you can declutter and depersonalize to appeal to buyers. It’s best to clean, declutter, and create a “blank slate” for buyers to visualize themselves in it. It makes your home more appealing to more buyers.

The bottom line is that this might be your best chance to sell your home, but you still need to be reasonable about your priorities. If you have any questions or need expert guidance, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.